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Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible€4.6M€4.6M/yr · 533K searches
Review moat
Good510avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 6% kills the launch gate
Price range
Bad€24.49–€732.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€466.81avg listing price — sweet spot $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-88.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand