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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Good€108.18avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good€306K€306K/yr · 314K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,416.54avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 6% kills the launch gate
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Price range
Bad€25.95–€608.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand