44
wraps
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great206.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Avg price
Bad€6.33avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€43K€43K/yr · 88K searches
Price range
Bad€1.58–€16.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier