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wermut
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Great465.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.27avg listing price — sweet spot $15–$100
Price range
Good€6.97–€23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€147K€147K/yr · 138K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand