56
weiße schokolade
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good663.79avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.36–€39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€157K€157K/yr · 275K searches
Avg price
Bad€6.58avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch