45
vegemite
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great142.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.08avg listing price — sweet spot $15–$100
Price range
Good€8.01–€35.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad€86K€86K/yr · 45K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Low Review Barrier