62
vegan
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great€0.62–€76.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good666.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€294K€294K/yr · 990K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.18avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand