46
überraschungsei
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€21.79avg listing price — sweet spot $15–$100
Price range
Great€2.25–€88.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good504.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay€222K€222K/yr · 452K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-60.4%90-day search growth — must beat 0% to launch