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46

teriyaki sauce

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Soft demand (-21.8% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 14Conversion 84Competition 38Returns 100Price range 34Avg price 30Brand share 33Review moat 84Quality gap 47

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great314.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€1.80–€21.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.57

avg listing price — sweet spot $15–$100

Market size

Okay€128K

€128K/yr · 145K searches

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

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