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59

tequila

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 39Conversion 42Competition 49Returns 100Price range 92Avg price 95Brand share 68Review moat 79Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.54

avg listing price — sweet spot $15–$100

Price range

Great€12.31–€90.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great425.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good€322K

€322K/yr · 335K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Products