52
tee
Worth a lookShows low returns (0.1%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Good€1.36–€48.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€625K€625K/yr · 5.7M searches
Review moat
Good973.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.02avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.0%90-day search growth — must beat 0% to launch