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surströmming
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€18.20avg listing price — sweet spot $15–$100
Review moat
Great449.14avg incumbent reviews — the moat a new listing must climb
Price range
Great€12.31–€23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good€405K€405K/yr · 340K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier