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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Good€0.93–€52.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€768K€768K/yr · 1.4M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€14.07avg listing price — sweet spot $15–$100
Review moat
Good1,004.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch