48
sternanis
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Great356.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€2.14–€24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.86avg listing price — sweet spot $15–$100
Market size
Okay€181K€181K/yr · 102K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.5%90-day search growth — must beat 0% to launch