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soju
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible49.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good€2.31–€38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.47avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad€76K€76K/yr · 89K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier