45
sojamilch
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Great455.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.24avg listing price — sweet spot $15–$100
Price range
Good€0.92–€29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€157K€157K/yr · 158K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand