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smirnoff ice
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great€7.24–€63.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.14avg listing price — sweet spot $15–$100
Review moat
Good761.28avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€257K€257K/yr · 273K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand