42
shortbread
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great159avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.66avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good€0.83–€31.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€72K€72K/yr · 127K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand