49
sauce
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good867.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good€0.74–€29.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€93K€93K/yr · 266K searches
Avg price
Bad€7.31avg listing price — sweet spot $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch