47
salz
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,162.48avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay€240K€240K/yr · 547K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€0.28–€24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Avg price
Bad€4.47avg listing price — sweet spot $15–$100