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salbeitee
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good523.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.65–€23.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€112K€112K/yr · 64K searches
Avg price
Bad€8.38avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier