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salatdressing
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great249.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.11–€30.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Avg price
Okay€10.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€95K€95K/yr · 100K searches
Brand share
Bad92%top-5 brand share — brand-locked demand