50
saft
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($6.45 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great203.57avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€0.70–€23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€84K€84K/yr · 238K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad€6.45avg listing price — sweet spot $15–$100