41
rum tasting set
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€34.55avg listing price — sweet spot $15–$100
Price range
Incredible€20.28–€62.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great119.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad€21K€21K/yr · 33K searches