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rooibos tee
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great298.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good€1.90–€31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.22avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€57K€57K/yr · 84K searches
Growth
Bad-44.3%90-day search growth — must beat 0% to launch