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roher honig
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€15.36avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good€7.83–€26.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,447.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad€89K€89K/yr · 103K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch