45
pudding
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great271.02avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€106K€106K/yr · 326K searches
Price range
Bad€0.45–€18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€4.32avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand