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protein müsli
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great149.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good€2.24–€36.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.79avg listing price — sweet spot $15–$100
Market size
Bad€99K€99K/yr · 166K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch