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51

prosecco

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.

Market size 42Growth 64Conversion 66Competition 19Returns 100Price range 71Avg price 79Brand share 25Review moat 46Quality gap 33

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€16.56

avg listing price — sweet spot $15–$100

Price range

Good€3.79–€42.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+41.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,881.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€221K

€221K/yr · 225K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

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