39
pökelsalz
Skip itSoft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Good601.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay€204K€204K/yr · 204K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.58avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€3.34–€17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.8%90-day search growth — must beat 0% to launch