41
plantation rum xo 20th
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible€25.90avg listing price — sweet spot $15–$100
Price range
Incredible€14.80–€47.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,045.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€153K€153K/yr · 113K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand