43
pez
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great220avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.38avg listing price — sweet spot $15–$100
Price range
Good€4.45–€35.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€127K€127K/yr · 188K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch