39
oolong tee
Skip itSoft demand (-34.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,329.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.00avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.37–€21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad€62K€62K/yr · 81K searches
Growth
Bad-34.2%90-day search growth — must beat 0% to launch