48
nutella
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good€643K€643K/yr · 837K searches
Price range
Good€2.19–€28.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,609.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay€8.91avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-11.8%90-day search growth — must beat 0% to launch