57
nougat
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great€1.74–€95.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.52avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€250K€250K/yr · 371K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-34.3%90-day search growth — must beat 0% to launch