33
niederegger adventskalender 2022
Skip itSoft demand (-80.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great€16.92avg listing price — sweet spot $15–$100
Market size
Good€410K€410K/yr · 1.2M searches
Review moat
Good1,326.2avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.29–€23.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand