Skip to content
62

nespresso kapseln

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 57Competition 81Returns 100Price range 72Avg price 95Brand share 29Review moat 33Quality gap 37

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€2.9M

€2.9M/yr · 2.4M searches

Avg price

Incredible€25.53

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Good€2.37–€47.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,182.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch