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55

nescafe frappe

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 32Growth 94Conversion 78Competition 11Returns 100Price range 66Avg price 87Brand share 0Review moat 73Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+108.3%

90-day search growth — must beat 0% to launch

Avg price

Great€19.62

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good567.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.39–€39.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€152K

€152K/yr · 101K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

Search terms