45
nelken
Skip itSoft demand (-46.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Great448.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay€253K€253K/yr · 264K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.45avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€1.96–€18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-46.8%90-day search growth — must beat 0% to launch