51
mokka
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great€5.26–€82.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.03avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good€296K€296K/yr · 189K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,445.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand