39
mohn
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great173.45avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad€1.94–€17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€6.08avg listing price — sweet spot $15–$100
Market size
Bad€59K€59K/yr · 98K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier