48
mochi
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great168.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.57–€29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€83K€83K/yr · 197K searches
Avg price
Bad€7.36avg listing price — sweet spot $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand