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milka mini eggs
Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great€6.68–€79.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.57avg listing price — sweet spot $15–$100
Review moat
Good947.03avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€59K€59K/yr · 143K searches
Growth
Bad-63.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand