50
milka herzen
Worth a lookShows low returns (0.1%), but a small market ($13K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Review moat
Good687.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.69avg listing price — sweet spot $15–$100
Price range
Good€1.78–€29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€13K€13K/yr · 71K searches