53
mik
Worth a lookShows a sweet-spot price point ($36.37 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Incredible€36.37avg listing price — sweet spot $15–$100
Review moat
Great216.9avg incumbent reviews — the moat a new listing must climb
Price range
Great€2.48–€75.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€239K€239K/yr · 195K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand