35
mezzo mix
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good884avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€8.96avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad€67K€67K/yr · 109K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€3.73–€13.58cheapest to priciest tracked listing — scored on the share inside $15–$100