48
mezcal
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible€36.93avg listing price — sweet spot $15–$100
Price range
Incredible€26.55–€63.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great117.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad€70K€70K/yr · 60K searches
Signals Low Review Barrier