40
melissentee
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great339avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.69–€25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad€53K€53K/yr · 37K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch