45
mehl
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Good538.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€0.47–€23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€118K€118K/yr · 223K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€4.43avg listing price — sweet spot $15–$100
Growth
Bad-34.3%90-day search growth — must beat 0% to launch