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mayonnaise
Skip itPricing outside the sweet spot ($3.98 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good545.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad€76K€76K/yr · 229K searches
Price range
Bad€1.64–€17.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€3.98avg listing price — sweet spot $15–$100